The Problems We Solve for

• Losing deals to weaker competitors with stronger positioning

• Struggling to prove ROI in merchant language

• Sales teams asking for competitive ammo — and needing it yesterday

• Analyst reports that are slow, generic, or disconnected from retail realities

• We fix that with credible, merchant-relevant intelligence you can use immediately

 

Competitive Intelligence That Wins Retail Deals

• We help companies that are selling fraud and risk solutions into retail, e‑commerce, and marketplaces win more deals by outpositioning their competitors.

• In retail protection and fraud prevention, the best product doesn’t always win — the clearest story does. Blacklight Strategy helps your team tell that story in a way that resonates with merchants.

• We translate competitive intelligence into practical tools that build trust, answer buyer concerns, and position your solution with confidence.

 

What We Do​

• Deliver practitioner-led competitive intelligence for solution providers in retail, e‑commerce, and marketplaces

• We analyze your competitive landscape through the lens of merchant priorities and decision-making.

• We turn market insights into practical sales tools your team needs in the field.

 

What You Get

• Competitive Teardowns: Feature, differentiator, and positioning analysis of top rivals

• Battlecards: Fast, actionable tools for sales teams

• Buyer-Side Advantage Mapping: Aligns your product story with merchant priorities and procurement triggers

• GTM Enablement: Talk tracks, objection handling, and competitive positioning rooted in merchant psychology.

 

Why Blacklight Is Different

• Practitioner-led, not analyst-led — built by retail professionals who’ve run retail protection programs and selected solution providers. 

• We’ve sat in the buyer’s chair, negotiated contracts, and lived the pain points

• Fast delivery — no subscriptions, no fluff

• We translate product features into buyer-relevant outcomes — grounded in how retail leaders think, prioritize, and choose.

 

Learn More

• If you’re ready to win more merchant trust and outposition every competitor, let’s connect

• Blacklight Strategy delivers competitive intelligence that speaks the buyer’s language — because we’ve been the buyer