Competitive Intelligence for Retail Protection SaaS Solution Providers

Win More Deals. Outposition The Competition.

In retail protection and fraud prevention, the difference between winning and losing a deal often comes down to who tells the most credible, merchant‑relevant story. Blacklight Strategy gives you the intelligence — and the playbook — to make sure that’s you.

What We Do

We deliver practitioner‑led competitive intelligence built for SaaS vendors selling into retail, e‑commerce, and marketplace environments. Our work goes beyond research — we turn intelligence into field‑ready sales weapons.

Our deliverables include:

Competitive Teardowns — feature, differentiators, and positioning analysis of your top rivals.
Battlecards — concise, actionable tools for your sales team.
Buyer‑Side Advantage Mapping — Focuses on mapping merchant priorities, pain points, and procurement triggers to your product story.
GTM Enablement — talk tracks, objection handling, and ROI models tailored to your buyers.

Why We’re Different

Most CI firms are analyst‑led or vendor‑biased. Blacklight is practitioner‑led with retail professionals who were on the front lines, built protection programs, were decision makers, and were in the boardrooms.

That means:

We’ve sat in the buyer’s chair — negotiated contracts, run pilots, and selected vendors.
We know merchant pain points because we’ve lived them.
We deliver in weeks, not months — no subscription lock‑in, no generic reports.
We bridge product features to merchant P&L impact — so your value resonates with decision‑makers.

The Pain We Solve for SaaS Vendors

If you’re selling into retail protection, you’ve likely faced:

Losing deals to competitors with weaker products but stronger positioning.
Struggling to connect your features to merchant ROI in a way that sticks.
Sales teams asking for better competitive ammo — and needing it yesterday.
Analyst reports that are too slow, too generic, or too far removed from the realities of retail ops.
We fix that by giving you credible, merchant‑tested intelligence you can use immediately.

Who We Work With

Fraudtech Vendors — identity, chargeback, ATO, returns abuse, checkout optimization.
Retail SaaS Providers — loss prevention, trust & safety, risk management.
Investors — due diligence and market positioning for portfolio companies.

How We Deliver

Discovery — We align on your competitive landscape and deal challenges.
Deep Dive — Practitioner‑led research, interviews, and teardown analysis.
Enablement — We package insights into tools your sales and product teams can use now.
Follow‑Through — Optional retainer for ongoing CI updates and deal support.

Let’s Talk

If you’re ready to outposition every competitor and win more merchant trust, let’s connect. Blacklight Strategy delivers the kind of competitive intelligence no analyst house can match — because we’ve been where your buyers are.