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Welcome to Blacklight Strategy:
I'm John Matas, the founder & principal consultant at Blacklight Strategy and I partner with B2B SaaS companies in fraud prevention and asset protection tech to help them:
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See what others miss
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Position where others can’t
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Win where others stall

I know what retailers ignore—and what makes them lean in. That insight drives everything I do, from GTM playbooks to competitive strategy that moves the needle.
What Blacklight Delivers:
Competitive & Market Intelligence
I help you make sense of the market, what’s happening, who’s winning, and where real opportunities are.
GTM Enablement & Sales Positioning
I give your sales and marketing teams the tools they need to win—clear messaging, battlecards, and insight into what drives deals.
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Retail Market Penetration
I help you get in front of the right retail decision-makers—and speak their language so they listen.
Fractional Leadership & Strategy
Need a competitive expert on your team without hiring full-time? I step in to guide your strategy, shape your positioning, and help you gain traction.
You don’t need more noise.
You need a strategy that works—and an advisor who’s been on both sides of the table. If you're a fraudtech or AP provider ready to break through, let’s connect.



